E-Commerce

I provide guidance in growth strategies, customer journey optimisation and channel deployment, including SEO, SEA and marketplaces. The focus lies on improving user experience, increasing conversion rates and building clear roadmaps and KPI frameworks. Key activities include forecasting sales, assortment optimisation with longtail analysis, optimising stock levels and storage area, segmenting customer groups and defining geographical target areas to support smarter distribution and targeted growth. Customer behaviour, conversion metrics, sales data and on-site performance can be analysed to identify points of improvement and target opportunities throughout the funnel. Dashboards will be set up, A/B test results are interpreted and insights are translated into actions that boost conversions and drive revenue. 

Relevant background:

• As Data Analysts at Picnic Technologies I worked a broad range of project ranging from assortment optimisation, customer segmentation reporting and many others like described above.